This multi-faceted approach will normalize, de-stigmatize, and spread awareness about the epidemic of mental health challenges in the college environment. Every day student-athletes take care of their bodies to be able to compete at the highest level. At Fresno State we want to support our student-athletes at taking care of their mental health as well. By using the highly visible platform of athletics, the mission of Bulldog Brave Bulldog Strong will influence the entire university and community. The campaign takes a unique approach through a collaborative platform focused on mental wellness for Bulldog student-athletes that is directed by student-athletes, their coaches, staff and administrators.